12 Marketing Books Every B2B Marketers Should Read
B2B marketing books are a collection of techniques for marketing business to business buyers. It helps to improve lead quality, sales acceptance of leads and conversion rates, partnership in economy and to lead the generation to grow your business. Here we have given review on best B2B Marketing Books to read and increase your knowledge and expertise.
Stop spending 10's, if not 100's of thousands of dollars with consultants who may only give you a fraction of the insights and actionable frameworks that this book provides. Seriously! Rethink Lead Generation is by far the best ROI of my marketing spend. You know this author is passionate about marketing and lead generation when he is willing to generously give away knowledge and tools for the low price of the book. The things you will learn and the strategy and tactics you can apply are worth so much more!! Buy the book, read it, so you can elevate your lead generation results.
2. The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences
The Partnership Economy dives deep into the partners' roles across customer journeys, strategic touch points, and the various types of partnerships that catalyze business goals. Excellent frameworks and resources to guide the process of building and growing this channel. Each and every chapter was insightful and thought-provoking! This book inspired loads of ideas for my team - including how to recruit and manage new and different partner types. I loved the real-life examples from the brands to use as case studies. A really accessible + informative read on how partnerships are changing and how marketers can get on that bandwagon to increase revenue. Mini case studies, practical how-to tools, etc. Impressive examples of big brands and smaller enterprises using partnerships to meet business goals. Clearly written and inspiring.
This book is exactly what I needed to jump start my career in sales. I'm ready to run through walls Hulk style after reading this. This is a wake up call for everyone that we should be giving life our all! We should be setting big goals and crushing them! We already have everything we need to get it done and this book will help you to find that grit, that desire and that confidence to go out and make it happen!
Drew Neisser’s book is a must read for all B2B marketers. It’s well written and his stories make his points resonate. In one book, he gives an overview on all of the areas that B2B marketers need to know - from positioning to Martech. If you’re early in your career, you will learn a lot and quickly have a sense of the breadth and depth of this incredible career called marketing. If you’re a seasoned marketer, you will be energized by new ideas and ways of thinking that you’ll want to consider in your own company.
B2B Marketing books provides some valuable case studies of companies that have implemented the technique and succeeded. It also offers a framework for how to think about implementing ABM at your company, and some playbook ideas that you can run with. If you're even thinking about Account Based Marketing, before you make any investments in tech, reorganization or campaigns, I recommend you get this book, read it and think about how ABM applies to your situation. You'll save yourself a lot of time and headaches.
It's a very practical book with lots of stories from ABM professionals. Whether you are a beginner with just some basic understanding of ABM or already started in your path, this book will help you build the foundation of your program and remind you of some of the steps you might have skipped along the way. Although it was written by an ABM vendor, at no point it becomes a sales pitch.
B2B Digital Marketing Strategyis a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.
Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.
This book should be at least 50 dollars or more. Seriously. It is a blueprint that I am referencing now to improve my blog writing and creating a new email auto responder. There is no holding back in this book of knowledge, and she practices what she preaches with putting a sales pitch of her own in the book.
This book cuts through all the clutter. While there is so much garbage being peddled out as "marketing advice" -- this book is a breath of fresh air. It will provide you with simple and actionable advice you can implement today, and see immediate results. Laura is the real deal when it comes to content marketing, and she has quickly become my "go to" when I need content marketing advice. This book is valuable for any entrepreneur or marketer.
8. Complete Guide to B2B Marketing, The: New Tactics, Tools, and Techniques to Compete in the Digital Economy
This is one of the best B2B Marketing books. A well written and thought provoking read that places the focus on forward facing marketing techniques rather than legacy centric thinking. I found myself taking notes on the margin of the pages of each chapter as I sought to apply the insights to my situation. I especially appreciated the fact that Heidi took the position that marketers have to be ready to adapt to changing objectives in a dynamic market and that tactics will also continue to evolve. This puts the onus on the modern marketer to be rooted in an agile market strategy that is clearly centered on providing end-to-end business value.
9. Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)
This book was very timely for me and taught me a very valuable lesson: Always be prospecting! If you're in sales and waiting for leads to come in, your pipeline will never be full and you won't make your quota. This book has taught me the discipline of blocking out prospecting time every day, to ensure you always have opportunities. It has also told me how to go about prospecting the right way - by having having a focus on the client issue first, rather than trying to simply sell your product.
If you are interested in the starting a digital marketing agency then this is excellent book for you to read. Joshua does a good job of providing you a road map of what do to have a successful marketing agency. He also runs a youtube channel that I am now subscribed to which he does interviews.
This stuff is great because it reinforces what he mentions , in the book , adds to his authority and give you other cool nuggets that are not in the book. Like most of business books he does have a course that he is pitching but for this book it is not as aggressive as some other books I have read, so decided to not take off a star. Overall if you are thinking about starting an agency this is a great starting point. If you have an agency and not where you want to be I believe this book will set you straight. It is had a ton of value and action steps for you to take to make your agency better.
11. The CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation
Thomas Donohoe's "Digital Marketing Playbook" is an essential read for anyone involved in customer or lead generation. Donohoe provides a framework for establishing a baseline of the lowest cost, highest impact digital marketing tactics, which he refers to as the "Core 4."
These include paid search focused on your brand terms, custom audience targeting through paid social media, remarketing with social media and display, and best-practice landing pages that are continually tested and optimized. Before launching any other prospecting or brand awareness efforts, Donohoe states, it is critical to have the baseline in place or you're "setting your money on fire." Great read from a passionate digital marketer who is obviously frustrated by companies who continue to spend inefficiently.
Casey's book shows that he has actually done what he recommends, and with measurable success. Marketing teams at all levels can learn practical ways to turn strategy into actions, starting with the most important step - defining strategy. Every B2B marketer will benefit from this handbook's articulation of the essentials. It will improve your game whether you are new to marketing automation or an experienced veteran sharpening your skills.