Best Business Books: Something You Should Read Before Starting A New Venture

If you are thinking to be an entrepreneur and a successful business owner, here we offer you some of the best business books authored by the business maestros. A book can teach and make you think about how to conduct business. You can pick a book from here, read it and who knows, after finishing that you might like to pick some other books too. Here are some revolutionary best business books, which can make you rich in knowledge and help you to learn about how to make business decisions:
How to Win at the Sport of Business: If I Can Do It, You Can Do It
Author: Mark Cuban
Published at: 17/06/2013
ISBN: 1626810915

Mark Cuban, the owner of Dallas Mavericks, is a well-known multi-billionaire who started his career as a bartender. This time he has written a book which is very down to earth, very much like telling his own stories to all types of readers.

"In short, [HOW TO WIN AT THE SPORT OF BUSINESS] exceeded...expectations. Short right to the point and were not filled with 'stuffing'." ―HUFFINGTON POST

A very easy read, 80-page book that every entrepreneur should read. It's true and you should believe in it: "if he can it I can do it too." It's not a book about how to think critically or not even a manual of getting rich easily. This book is about bits of advice, inspirations behind pursuing one's destiny and about struggles to finding the edge. Mark lets the readers have a look at his life. Shares his own experiences in his first published book. This book is actually a better-organized version of his popular Blog Maverick. Updated collections of his blog posts on business and life give the insider knowledge on becoming a successful entrepreneur. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Author: Alexander Osterwalder,Yves Pigneur
Published at: 13/07/2010
ISBN: 0470876417

A perfect business solution for striving business personalities!

Business Model Generation is a very specific description of business concepts for those who are quite serious about their entrepreneurial activities. The concepts described in the book provides a structured approach to think through a business model. If you are struggling with your business performance or have just started a new business, then maybe you are in short of strategies. Good strategies taken in perfect time will give a tremendous boost to your business over the competitors. All you need is Business Model Generation, a compact visualization using 4-color figure-designs, which provides a framework for thinking about the business.

Read and enlighten your self, Business Model Generation might be the game changer for your business. This book also includes a real business model explanation of well-known business organizations like 3M, Ericsson, Capgemini, Deloitte, and others. It is a co-creation from 470 "Business Model Canvas".

Understanding Business
Author: William G Nickels,James McHugh,Susan McHugh
Published at: 09/01/2015
ISBN: 0078023165

Understanding Business has been a market leader for a long time and the authors are now offering the 11th edition. A very user-friendly textbook, appreciated by both students and teachers. The materials are presented in a clear, easy to understand but interesting manner.  There are many real examples of companies and how they relate to the concepts being learned.

The text is easy to read. It includes highlights of business personalities from the local, national, and international arenas, and why they are significant in the business world. The layout of the subject materials is highly organized, important concepts are highlighted and are placed in a box on the side, which makes it easy to identify and take notes.

It covers the whole ground of business and provides a great "understanding of business". This book offers an adaptive technology to the students which increase the level of understanding through Connect® Business. To enhance the teaching experience the authors are very open and welcoming different ideas form teachers and performing necessary editings as per their suggestions. The only idea is to make the Understanding Business process easier.

So, choose a platinum experience. Choose Understanding Business.

The Personal MBA: Master the Art of Business
Author: Josh Kaufman
Published at: 28/08/2012
ISBN: 1591845572

Today, the World is changing, and we can learn from different sources. Day by day knowledge is available at a lower cost for everyone. 'The Personal MBA: master the art of business' is a good example set by Josh Kaufman to lower the cost of education.

Josh Kaufman, a modern-times revolutionist,  founded where he has introduced best business books and most powerful business concepts of all time. This book includes the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA: master the art of business also contains links and references that will make sure that you can get your fill of credible and dependable information resources.

Everything is organized into topics with detailed outlines so that you can pick and choose as needed. Everything included is purposeful, this is more like what you'd get from an actual MBA - a big picture view and the awareness of what to consider and whether to look it up when the time comes around.

True leaders aren't made by business schools - they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

Traction: Get a Grip on Your Business
Author: Gino Wickman
Published at: 03/04/2012
ISBN: 1936661837
While most of the authors give you hints about "What to do in business" question, Gino Wickman in his book Traction lets you know the answer of "How to do business" and "Where do you want to go" questions.

Traction is written in a very straightforward and logical manner.  It basically outlines Gino Wickman's Entrepreneurial Operating System® (EOS) for helping small businesses create and execute on their plans for the next quarter and the next ten years. It will help you get unstuck from situations like profit woes, inadequate growth etc. The genius of the book is in the holistic system and processes that Wickman created to help you run your small business better. The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 2000 companies have successfully applied EOS in their business and if you  want to make it to the Inc 500 List of America's Fastest Growing Private Companies, you also should read "Traction." If you follow the advice in this book, your business will run as effectively as is possible.

In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.

Don't be late to grab the ultimate how-to entrepreneur book!!

All You Need to Know About the Music Business: Ninth Edition
Author: Donald S. Passman
Published at: 10/11/2015
ISBN: 1501104896

The title All You Need To Know About Music Business almost says everything about this book. If you are a musician and seriously trying to get a career in music, this book gives you a wholistic but simple and quick idea of things in Music Industry. This book has been as the Bible of the music industry for more than 20 years. Now in its ninth edition, this latest edition leads novices and experts alike through the crucial, up-to-the-minute information on the industry’s major changes in response to today’s rapid technological advances and uncertain economy.
The whole point of this book is to keep you from getting screwed. Although the book reads like a 'parade of horribles' for the music industry, the book is really intended for people who are going to be negotiating contracts with powerful interests. You will be getting knowledge about sales and copyright issues too. Donald Passman gives you the confidence that when and if the time comes where you have to negotiate important deals, you will have a place to turn to get an honest appraisal of the deal you are being offered, where it might be improved, what others are getting, etc.
If you read only one book about the "nuts and bolts" of the music industry this is the one to read. Passman writes in a humorous, friendly manner and he gets right down to the subject.

**Be sure to get the newest edition to stay updated with all information of rapidly changing the music industry.

Business plan template and example: how to write a business plan: Business planning made simple
Author: Alex Genadinik
Published at: 07/12/2015
ISBN: 1519741782

It's just not okay to don't have any business plan if you are an entrepreneur these days. In the present day's competitive business environment you have to be more precise and will not be able to afford any flaw in your business. You have to have a well-prepared and feasible business plan. Yes, it's hard to plan when you have less idea about what you will be getting into with your business in the near future. Still, you need the plan to remain in the competition. It's not only you, many entrepreneurs struggle with writing a business plan.

Here is a book to help you out: How To Write A Business Plan by Alex Genadinik. This book is currently used by the University of Kentucky entrepreneurship program.

This book is structured as a business plan template that you can use to write your own business plan. The book also explains to you what you should write in each section of your business plan, and how to ultimately have a great business plan. This book also gives you an example of a simple business plan.
Still in trouble? Guess what, the author has put his contact details in the book. So you can contact him directly, he is there to help you with your business plan!

Get the book now, and start planning your business today.

The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business
Author: David Weber
Published at: 03/04/2012
ISBN: 1118208811
How to start, grow, and succeed in the food truck business.

Food trucks have become a wildly popular and important part of the hospitality industry.  Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network.  The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs.

Author David Weber, a food truck advocate, and entrepreneur himself is here to offer his practical, step-by-step advice to achieving your mobile food mogul dreams in The Food Truck Handbook.  This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment, this book covers it all.

  • Includes profiles of successful food trucks, detailing their operations, profitability, and scalability.
  • Establish best practices for operating your truck using one-of-a-kind templates for choosing vending locations, opening checklist, closing checklist, and more.
  • Create a sound business plan complete with a reasonable budget and finding vendors you can trust; consider daily operations in detail from start to finish, and ultimately expand your business.
  • Stay lean and profitable by avoiding the most common operating mistakes. 
  • Author David Weber is Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high-quality food, and community development.

Author: Larry Burkett
Published at: 23/11/2010
ISBN: 0785287973

It appears that our society today has forgotten biblical values in our everyday lives and especially in ethical business practices. BUSINESS BY THE BOOK is a great reminder of how God wants Christians to treat other people and that we have to be honest in all situations. This book provides guidance for people to run their business by biblical principles. This book covers everything from the core business values, strategies, hiring and firing of people, managing money, and customer service. 

This is a book that belongs on every Christian business person's desk. There are three major parts of this book:
    Part I, Business by the Book, provides a high-level view of the importance and value of living your life and running your business in a way that is aligned with God's principles. It even talks about the role your spouse plays in your business.
    Part II, Critical Policy Decisions, has nine chapters on some very tough issues: leadership, hiring, and firing, management selection, pay, borrowing and lending.
    Part III, Your Business and Your Life, talks about the integration of the two, plus a number of key issues such as incorporation, tithing, and retirement. The book ends with a chapter on Integrating God's Plan. There is even a helpful 48-pg Study Guide in the end, which looks quite useful for personal or small group study.

Don't miss this masterpiece by Larry Burkett. If you have faith, who knows, maybe God has a better plan for you than your very own business plan.

The Great Game of Business, Expanded and Updated: The Only Sensible Way to Run a Company
Author: Jack Stack,Bo Burlingham
Published at: 16/07/2013
ISBN: 0385348339

The Great Game of Business ignited the "Responsible Revolution" in American business. This book built a bridge between theory and practicality.
Employers are increasingly challenged to find ways to engage their people, to inspire and motivate them, and to encourage them to stay with the organization for an extended period of time. Jack Stack and his associates at Springfield Remanufacturing Corporation learned how to do this. It was a fascinating, educational, and sometimes painful journey, with benefits that exceeded the wildest dreams of those who put the plan together and made it work. The secret? Share numbers with your employees. Create a business plan, let the employees know monthly financial statements, teach them how to comply with those figures. And let them feel for the business, what's in it for them, when the company wins, pay employees gainsharing checks.
Engaged employees deliver higher quality products. Engaged employees deliver superior customer services. Ultimately, engaged employees lead to greater profitability.
What these workers created was a revolutionary approach to management that has proven itself in every industry around the world for the past thirty years. To know more about their Open Book Management, go through the book. It worth the time you will be spending on it.

Start Your Own Business, Sixth Edition: The Only Startup Book You'll Ever Need
Author: The Staff of Entrepreneur Media
Published at: 13/01/2015
ISBN: 1599185563

Start Your Own Business is authored by The Staff of Entrepreneur Media, Inc., who has been providing courses and technical support to million entrepreneurs for more than 30 years. The entrepreneur has authored this huge book which literally encompasses everything, a-z, of running a business activity. This book is the best solution for your entrepreneurial hesitations even if you are only dreaming of starting a business. A book, which you should keep on your bookshelf from the first day of your business to the last day as long as you are a business owner.
This Forty-one chapter, 766-page book will definitely back you up in adverse situations. This revised sixth edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities. You may grow a habit of reading this book, again and again, it's like the Bible. Each chapter includes a worksheet for you to reflect on with your own business.

And there is an excellent glossary at the end to help you navigate through this large book.

The Better Business Book: 100 People, 100 Stories, 100 Business Lessons To Live By (Volume 3)
Author: Authors Unite
Published at: 29/11/2017
ISBN: 1981209611

The Better Business Book is a pure gem! This is even not a business learning book, rather a compact compilation of success stories by 100 different authors. The short entries are the perfect way to absorb information without feeling the overload of too much depth or redundancy. This book has done a brilliant job of bringing together so many diverse and interesting perspectives on practical business management aspects from people who have been there, done that, are still there and are still doing that. This collaborative collection of wisdom is a well-orchestrated result of the years of experience by successful business owners from many walks of life. This book is a package of positivity and hope. The chapters are short but the range of topics is very vast. There is something for everyone in this book.
This book will not teach you any particular theory but you will learn much more than a theory. It's like gathering experience from others life-events.
There are so many business books with hundreds of pages and thousands of words, but motivating you towards only one or two business theories and philosophies. Now, imagine if you could have one book that gave hundreds of ideas and philosophies. Just one book to have always by your side and reference whenever you need to. Well, that’s The Better Business Book. It’s your one-stop shop for crystal-clear business advice that you can use to grow your business and live the life you’ve always wanted. The Better Business Book is better than your average business book. Each time you read it, you will learn something new. Guaranteed.

The Business Owner's Guide to Financial Freedom: What Wall Street Isn't Telling You
Author: Mark J. Kohler
Published at: 14/11/2017
ISBN: 1599186160


Mark J. Kohler, in his fourth book, gives a wealth of knowledge that provides a path for long-term financial planning, wealth management, and legal strategies to the small business owners and entrepreneurs. Mark brings 2 professions together - legal and accounting in such effective way that you may never had experienced before.

Attorney and CPA Mark J. Kohler along with expert financial planner Randall A. Luebke delivers a guide catered to your entrepreneurial journey as they teach you how to create assets that provide income so work is no longer a requirement, identify money and tax-saving strategies, and address business succession plans to help you transition into the investment phase of business ownership.
Learn how to:

  • Pinpoint the dollar value of your business with a step-by-step formula
  • Eliminate and avoid bad debt while leveraging your good debt
  • Uncover investment strategies Wall Street won't tell you
  • Achieve long-term goals with the 4x4 Financial Independence Plan
  • Find an advisor willing to look out for your best interests
  • Super-charge your 401(k) and leverage your insurance to get rich
  • Create the best exit strategy for you, your business, and your family
  • Avoid the most common mistakes in real estate investment
  • Protect your hard-earned assets from security threats ready to strike
You can't predict the future, but you can plan for it. So if you're ready to stop treating your business like your only asset and want to start making it your most valuable legacy, this book is for you!

How Any Kid Can Start a Business
Author: Mark Cuban,Shaan Patel,Ian McCue
Published at: 20/03/2017
ISBN: 1544041195

How Any Kid Can Start A Business is a good introduction to entrepreneurship for children. This book is interesting and everything is explained in the simplest way possible. There are diagrams, pictures, interactive activities, and kid interviews included in this book to grow more attraction to entrepreneurial activities. There are plans, examples and even legal advice for the kids starting their first business.

Beside learning science and mathematics, entrepreneurship development should be taught to the kids. Skills like identifying business opportunities, product placement, and pricing strategies take time to develop. So it is better for the kids to start learning and practicing.
This book offers a kid-friendly, accessible, step-by-step approach to becoming the next Mark Zuckerberg or Mark Cuban. It also provides suggestions for first businesses and also allows for the child to come up with their own ideas.

Book More Business: Make Money Speaking
Author: Lois Creamer
Published at: 01/07/2017
ISBN: 0999149199
Book More Business: Make Money Speaking is the definitive guide on the business of speaking. The author Lois Creamer is one of the most universally loved and respected people in the speaking profession, particularly among members of the National Speakers Association. In this book, Lois delivers a clear and concise concept to guide you through the world of professional speaking.

Whether you are a novice or a pro, you have so many things to learn from Book More Business: Make Money Speaking.

"If you asked me to name the one person who could help you build a speaking business, only one person would come to mind, and that is Lois Creamer." --Shep Hyken, CSP, CPAE

It's true, even if you have the most interesting and important message in the world, it will go unheard if you don’t have a platform. From the first few pages of this book, Lois tells you about how to target your market, how to get that platform and how to be well paid for your work.

If you want to engage yourself in a profitable speaking business you should take to-do and not-to-do suggestions from Book More Business: Make Money Speaking by Lois Creamer, one of the most credible and reputed speaker form National Speakers Association.

Cengage Advantage Books: Introduction to Business Law
Author: Jeffrey F. Beatty,Susan S. Samuelson
Published at: 15/01/2015
ISBN: 128586039X

You need to have a basic understanding of rules and legislation before starting a new venture to succeed as an entrepreneur. Introduction to Business Law is an excellent textbook to give you a brief exposure of relevant rules and legislation of business.
This book covers core business law topics and includes summarized cases to help you to have a better understanding of the real-life situations. Emphasizing the business applications of chapter concepts, it helps you see the relevance of legal issues to your own future career path. The fifth edition also includes all-new chapters on LLCs and employment discrimination, new Case Questions, and a new emphasis on social media issues throughout.

Clear headings, concise writings, bold definitions, and diagrams make this book a very easy reading. Chapters are short and quick reading. You will probably like this book.

The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want.
Author: Elaine Pofeldt
Published at: 02/01/2018
ISBN: 039957896X

First of all, The Million-Dollar, One-Person Business is not a textbook, it will not demonstrate the easiest way to become a millionaire. This book gives you honest case studies of entrepreneurs who chose to leverage systems and technology to grow a profitable business on their own. Learning from personal experience in business may be costly, but learning from the experience of others only costs as much as the price of this book.  By extracting the knowledge and experience from dozens of entrepreneurs, this book ultimately condenses decades of wisdom into days of reading.

The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of people the most ways to earn a living while having the lifestyles they want. In The Million-Dollar, One-Person Business, Elaine Pofeldt outlines the pathways to joining this entrepreneurial movement, synthesizing advice from hundreds of business owners who've done it. She explains how to identify, launch, grow, and reinvent the business, showing how a single individual can generate $1 million in revenue. Both inspirational and practical, this book will appeal to all who seek a great work-life and a great lifestyle.

The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios
Author: Steve Wexler,Jeffrey Shaffer,Andy Cotgreave
Published at: 24/04/2017
ISBN: 1119282713
The definitive reference book with real-world solutions you won't find anywhere else

The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards.

Comprising dozens of examples that address different industries and departments (healthcare, transportation, finance, human resources, marketing, customer service, sports, etc.) and different platforms (print, desktop, tablet, smartphone, and conference room display) The Big Book of Dashboards is the only book that matches great dashboards with real-world business scenarios.

By organizing the book based on these scenarios and offering practical and effective visualization examples, The Big Book of Dashboards will be the trusted resource that you open when you need to build an effective business dashboard.

In addition to the scenarios, there's an entire section of the book that is devoted to addressing many practical and psychological factors you will encounter in your work. It's great to have the theory and evidence-based research at your disposal, but what will you do when somebody asks you to make your dashboard 'cooler' by adding packed bubbles and donut charts?

The expert authors have a combined 30-plus years of hands-on experience helping people in hundreds of organizations build effective visualizations. They have fought many 'best practices' battles and having endured bringing an uncommon empathy to help you, the reader of this book, survive and thrive in the data visualization world.

A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. The Big Book of Dashboards gives you the tools, guidance, and models you need to produce great dashboards that inform, enlighten and engage.

Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy
Author: Adam Witty,Dan Kennedy
Published at: 01/10/2013
ISBN: 1599324075
Are you in business? And do you want to go one step ahead of your competitors without investing more in your marketing campaign? Write a Book!!
Book the Business is authored by Adam Witty, founding CEO of Advantage Media Group and Dan Kennedy, a strategic advisor, a consultant who influences more than one million business owners annually. This is so exciting to have these two big shots authoring the Book The Business. The best thing this book will do to you is that it will change your perception of benefits of authoring a book and how it creates more value for your status and business. Authoring book is a tremendous marketing plan and does a huge help in understanding the target market also. Casting yourself in the role of a published author can foster authority, credibility, believability and even celebrity like nothing else.
Book the Business covers how to make money with your book not just by selling your book, but by leveraging your status as an author for lead generation, speaking, engagements, getting media and lots more. Being an author is more than winning the Nobel Award or a White House trip or even the cover of Time magazine. Being an author is about helping others, explaining to others through your voice and your writing. Before the book is even done interviews will be conducted; newspaper articles, TV shows, blogs, radio interview all being done with your authority on a given subject. This book describes the market of why being an author is more than selling books, it is about customer leads, networking and most of all putting your business and your personality at the heart of all who have heard you or read the articles about you.

Inside these pages, you’ll discover nine exciting, different ways to make money and advance your career, business or cause by being the author of a book.     

• WHY a book is better than any other marketing tool
• HOW to build authority and expert status with a book
• Your book as The Ultimate Lead Generation Tool
• Your book as The Ultimate Referral Generation Tool
• Use your book to get interesting and profitable Speaking.

If you know you have a book or books inside you, here you will learn not only how to get that message and those ideas into the right book and get it published, but more importantly, how to leverage that book for all it’s worth. If, on the other hand, you question what you have to contribute to a book and find the idea of writing one daunting, this book will replace your doubts and questions with practical advice and motivation.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Author: Michael E. Gerber
Published at: 17/03/2009

The E-Myth Revisited is a classic creation by the small business consultant and author Michael E. Gerber. He gives us an exposure to how perceived knowledge and predetermined mindset create obstacles in the way of pursuing ultimate success as an entrepreneur. This book is a psychological tool to help you to look deep into your business process, as an entrepreneur, a manager, and a technician. Gerber suggests you be the maestro, to take control of your business, not to let it take control of you.
As a starter, everyone tries to do some business which is comfortable for them according to their technical abilities. Most of the entrepreneur starts a new venture depending on their experience and gathered knowledge. Seems like, it is easier to start a business in a known industry, still most of the entrepreneurial activities end with failure. The formula for running a successful business is to depend on your entrepreneurial and managerial abilities too.
Gerber, in his book, tried to find out the underlying causes and solutions to help most of the entrepreneur. In his book, in a poetic presentation, Gerber leads a fictitious business owner through the process of changing her pie shop from a drudge to a new dream, explaining to her why she has fallen into the trap of the "Entrepreneurial Myth." A mixture of experience and facts, blueprints and rules told in a conversational story with a semi-fictional character. You will find this style interesting to use a third-party character to clarify and reinforce the ideas. It will help balance and pace the lessons with a fine sense of timing and added perspective. The book is informational, motivational and even funny at times.

The E-Myth Revisited will help you grow your business in a productive, assured way.

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Author: Ben Horowitz
Published at: 04/03/2014

Ben Horowitz, co-founder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, writes truly about the hard and boring things, the unfancy side of leading a company in his book The Hard Thing About Hard Things. Ben captures the difficulty, fear, and loneliness that only someone who has been a CEO can understand. His insight into the emotional challenges is the best you will ever get to know.

There are so many books on how to be a leader or entrepreneur, consisting all the to-do lists. No author in his or her book talks about the real hurdles to overcome in the war of business. While in his book, Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he has gained developing, managing, selling, buying, investing in, and supervising technology companies as a CEO. This is a classic management book because it shows the reader exactly why being a CEO is hard. There are some inborn abilities, but it's mostly learning about how to confront hard things. The first few chapters alone make this book amazing with a wonderful story. After the background story is told aspects of lessons learned were broken down into detail.
Filled with Ben's trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create RadicallySuccessful Businesses
Author: Eric Ries
Published at: 13/09/2011

Unfortunately, most of the startups fail. How much better off would we be as a society or nation if more start-up entrepreneurs succeeded? The author of The Lean Startup, Eric Ries, believes that entrepreneur failure can be prevented. To accomplish this, Ries puts forth his Lean StartUp model.

Eric Ries defines a startup as a human institution designed to create new products and services under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. They all have tenacity in common, until attaining successful and sustainable business.

The interesting point is that business startups tend to be much higher risk endeavors than they need to be. Entrepreneurs in every setting make the same mistakes. They build elaborate products before testing them with consumers. They make decisions based on the wrong information, and they stick with bad ideas long after they should. A successful startup does not just rely on a brilliant idea, but also requires knowing people and tailoring business according to their choice.

Ries suggests that entrepreneurs should create a "minimal viable product" as soon as they can and start testing it with consumers. It will be worth a thousand hours of strategic planning and internal analysis. Then they should keep testing every part of their business models using "split testing" - a technique taken from direct advertising, whereby you test slightly different versions of the same product with different groups of customers to see which works best. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever.

Read The Lean Startup, the new business bible, to learn all the ins and outs of starting a new innovative business. And pursuit greater success. 

Earning It: Hard-Won Lessons from Trailblazing Women at the Top of the Business World
Author: Joann S. Lublin
Published at: 18/10/2016

Joann S. Lublin, a Pulitzer-Prize winning journalist in her book Earning It, shares the insightful lessons of many successful and powerful female CEO's who navigated the corporate landscape with grit, intelligence and an unwavering commitment to excellence. The lessons from these powerful trailblazers serve as a blueprint for those aspiring to reach the pinnacle of success in their careers.

Whether you are female or male, senior business leader or just starting a career, this book is highly recommended for you to learn about the changing working environment. Women are doing good in the different fields of business, and the number is growing. Take an example of Alibaba Group, where 49% employees are female. This book is packed with fascinating real-life stories and supporting data and doesn't shy from the difficult topics. Earning It reveals obstacles such women faced as they fought to make their mark, choices they made, and battles they won and lost.

Lublin chronicles the major milestones and dilemmas of the work world unique to women, providing candid advice and practical inspiration for women of all ages and at every stage of their careers. The extraordinary women we meet in the pages of Earning It and the hard-won lessons they share provide a compelling career compass that will help all women reach their highest potential without losing a meaningful personal life.

The "Leadership Lessons" at the end of each chapter are insightful in their own right. The perspectives brought to gender equality are powerful; will give you cause to reflect how you can be a better leader and make a difference.

The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
Author: Jeff Toister
Published at: 02/04/2017

If you want to know how important Customer and Employee Experience are in a business, then you may like to read Jeff Toister's insights on 'service culture' as he describes in his book The Service Culture Handbook.

Some people say 'have your agents be nice' or other platitudes, but the author's years of experience in this area let him dive into the real details that we all need to know on what certain companies do, specifically, to make a measurable difference. He knows what works and what doesn't.

In this book Toister covers examples as different as Rackspace and Domino's Pizza, outlining how their culture is handled to motivate agents and customers alike. He also covers the downside of the opposite scenario, the 'dark side' of customer experience, and the negative impact that can have on employees, customers, and sales.

"Though research continues to uncover the astonishing impact of customer-focused cultures on customer loyalty and business results, few organizations know how to get there. Jeff Toister unlocks that mystery through this practical (and fun to read!) guide to developing a culture that really works." ——Brad Cleveland, founding partner and former CEO, International Customer Management Institute.

The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you’re just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You’ll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.

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