Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Author: Ryan Holiday
Published at:
30/09/2014
ISBN: 1591847389
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your roadmap.
What You Will Learn:
- Learn top to bottom growth hacking marketing.
- Find your growth hacking.
- How to become a growth hacker.
- Retention and optimization.
- How to solve problem in an exciting and compelling way and many more strategies.
Author: Allan Dib
Published at:
18/01/2016
ISBN: 1941142990
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. The 1-Page Marketing Plan, serial entrepreneur, and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares.
What You Will Learn:
- Learn map out your own sophisticated marketing plan and go from zero to marketing hero.
- How to get new customers, clients, or patients and how to make more profit from existing ones.
- Discover, why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
- This book includes a simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
- How to annihilate competitors and make yourself the only logical choice.
- How to get amazing results on a small budget using the secrets of direct response marketing.
- Charge high prices for your products and services and have customers actually thank you for it.
Author: Adam Clarke
Published at:
31/10/2017
ISBN: 1979286973
Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot water with Google. Now expanded with more link building strategies, and extra tips for advanced readers.
What You Will Learn:
- Learn, important SEO concepts, from beginner to advanced.
- Sneaky tricks to get local businesses ranking high with local SEO.
- The inner workings of Google’s algorithm and how it calculates the search results.
- How to find “money” keywords that will send customers to your site.
- Learn, basic and advanced link building strategies for pushing your rankings up higher.
- This book includes six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
- How to use social media and web analytics to multiply your results.
- This 'SEO 2018' book provides 825+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.
- Quickly set up pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.
Author: Andrew Macarthy
Published at:
07/02/2013
ISBN: 1482014092
The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or making sales. 500 Social Media Marketing Tips is your guide to social media success for business, featuring hundreds of actionable strategies for success on Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, and more!
What You Will Learn:
- How to build and grow a successful social media marketing strategy for your business.
- Why every business needs a social media marketing strategy.
- The key foundations for every successful social media marketing plan.
- Discover the most effective content to share on social media and how to make it.
- Hundreds of tips to grow your audience and succeed in all the biggest social networks: Facebook, Twitter, Instagram, Snapchat, Pinterest, Google+, YouTube, and LinkedIn.
- How to use to underpin and drive your social media marketing efforts.
Author: Ryan Deiss,Russ Henneberry
Published at:
17/01/2017
ISBN: 1119235596
This guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influence marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.
What You Will Learn:
- How to develop an individually tailored digital marketing campaign.
- offer an effective lead magnet to convert visitors.
- Keep your audience invested in your brand, products, and services.
- Create a return path with frequent and strategic communication with your customers.
- Finally, you will learn everything you need to meet your business goals—and boost your bottom line.
Author: David J. Bradley
Published at:
22/01/2015
ISBN: 1507642245
You need to know how to turn your digital presence into something useful, like leads or customers. To do this, you need a digital sales to funnel in place - from top to bottom. 'Getting Digital Marketing Right' shows you what is right or wrong for your digital marketing.
What you will learn:
- Find your goal.
- You will able to learn mapping out your plan.
- Examine digital sales funnel and developing strategy.
- Learn nature leads.
- Convert leads into customers and many more.
Author: Philip Kotler,Hermawan Kartajaya,Iwan Setiawan
Published at:
05/12/2016
ISBN: 1119341205
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.
What You Will Learn:
- The new rules of marketing.
- How to examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering.
- How to apply it to your brand today.
- Learn how to stand out and create WOW moments.
- How to build a loyal and vocal customer base.
- Discover who will shape the future of customer choice.
Author: Mr. Daniel M Rosenfeld
Published at:
27/09/2017
ISBN: 9655723623
"Secrets Of A Digital Marketing Ninja by Daniel Rosenfeld gives you an in-depth understanding of the various tools but more importantly the structure and base upon which to use them. This book is a collection of writers personal experiences, acquired knowledge, and insights as well as best practices for creating digital marketing strategies to reach your audience and improve your chances of converting them into loyal customers.
What You Will Learn:
- Online marketing ecosystem.
- Crafting marketing strategy.
- Find your market.
- Messaging and marketing materials.
- How to stick the landing (landing pages).
- Mobile marketing and many more.
Author: Nick Westergaard
Published at:
12/05/2016
ISBN: 0814437311
The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Get Scrappy is the map you need to take your marketing from good to great.
What You Will Learn:
- How to build a strong brand.
- Find inspiration in unexpected places.
- Relevant and engaging content and promote it via Twitter, Facebook, and other channels.
- Integrate strategy and message across touch-points for a unified brand experience-both online and offline.
- Spark dialogue with your community of customers.
- Discover measure what matters.
Author: Philip Masiello
Published at:
13/06/2017
ISBN: 0692882871
Philip Masiello, CEO of Hound Dog Digital Marketing, can tell you. Fueled by decades of his experience in marketing strategy and entrepreneurship, Masiello's THINK ENGAGE THRIVE! tears down marketing models created in a data-poor age, offering common sense alternatives that take marketing out of the textbook, into the real world.
What You Will Learn:
- How to use today's unprecedented customer data tools to intelligently target your customers.
- Convert clicks into sales and service into retention.
- How to use the marketing tools to grow your business.
- This book will explain the concepts of digital marketing and marketing strategy in a way that is easy to understand.
- ngage with their customers in the digital age.
Author: Kasim Aslam
Published at:
16/02/2017
ISBN: 1542991005
The 7 Critical Principles of Effective Digital Marketing is an attempt at establishing a baseline for one of the most tumultuous and change-ridden industries in existence. It takes a step back from the strategies and tactics that most digital marketing approaches start with and, instead, establishes a core and foundational structure from which all digital marketing initiatives can and should operate.
What You Will Learn:
- How to align digital marketers with a set of axiomatic, unchanging and foundational beliefs.
- Learn, apply and innovate.
- How to use a living plan.
- Appropriate tools effectively.
- Use human capital effectively.
Author: Joseph Stevenson
Published at:
26/04/2017
ISBN: 1947215000
The Little Book on Digital Marketing Keyword Research SEO or Search Engine Optimization book contains the most up-to-date examples of keyword research methods used in professional digital marketing and SEO agencies today.
What You Will Learn:
- Everything from long and short-tail keywords, exact match, keyword research.
- Find keywords that have the most volume and least competition.
- Learn about the negative keyword.
- Broad and phrase match.
- Learn everything difficulty level SEO.
Author: Hafiz Muhammad Ali
Published at:
01/01/2018
ISBN: 0692991557
This book explores a range of aspects of internet marketing including eCommerce, social media, search engine optimization, advertising, website analytics, mobile and more! By joining the dynamic field of digital marketing, you may discover future-proof career opportunities.
What You Will Learn:
- You will learn how to launch a successful and prosperous career in internet marketing.
- Digital Passport offers a practical roadmap for whether you are joining the workforce or seeking a mid-career change.
- Students and recent graduates benefit from advice from the author's insight gained through decades of experience in the field.
- Mid-career professionals gain insight to help them transition from dying industries to the emerging field of digital marketing.
- You will discover why agency life is a great entry point into digital marketing.
Author: Eric Siebert
Published at:
31/03/2016
ISBN: 1522922644
'Careers in Marketing' is the only comprehensive and contemporary guide that clearly explains the many interesting, growing and well-paying career opportunities in the field of marketing. This book is intended to help those considering a job change as well as those beginning their careers to better point their 'career compass' and make smarter choices about their future.
What You Will Learn:
- You will learn marketing insights, marketing planning, marketing execution and marketing optimization.
- The book includes marketing research management, brand management, product management, advertising and media management.
- This book will help you make smarter choices about that career path that's best for you.
- You will learn shopper marketing, demand generation, lead generation, customer relationship marketing.
- You will also learn about consumer promotion, trade promotion, direct marketing, event marketing, marketing analytics and marketing operations management.
Author: Ian Dodson
Published at:
18/04/2016
ISBN: 1119265703
The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backward.
What You Will Learn:
- Learn the DMI framework.
- How using single realization as a starting point.
- How to build and implement more effective campaigns.
- This book includes deep consumer research.
- Improve your campaigns based on feedback and interactions.
- How to integrate digital activities across channels, including traditional marketing.
Author: Dave Chaffey,Fiona Ellis-Chadwick
Published at:
26/03/2016
ISBN: 1292077611
"Digital Marketing: Strategy, Implementation, and Practice" provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews with cutting-edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
What You Will Learn:
- Best practice frameworks for developing a digital marketing strategy.
- Success factors for key digital marketing techniques.
- Search marketing, conversion optimization.
- Digital communications using social media including Twitter and Facebook.
- This book provides details description about digital marketing for academic level students.
Author: Jon Wuebben
Published at:
24/01/2017
ISBN: 0692775064
Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station.
What You Will Learn:
- Cultural and technological shifts will impact the marketing practice.
- Learn how content marketing and marketing technology will change.
- How to transition from brand messages to multi-sensory experiences.
- Discover why platforms will supplant brands for building an audience.
- Why megatrends will serve as signposts for connecting with your audience.
- Plan whether you're an enterprise, agency, SMB or a local business Like everything else, marketing will change dramatically in the coming years.
Author: David Meerman Scott
Published at:
31/07/2017
ISBN: 1119362415
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
What You Will Learn:
- How to get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.
- Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers.
- Compelling case studies and real-world examples.
- Includes information on new platforms including Facebook Live and Snapchat.
- This book shows both small and large organizations on how to best use Web-based communication.
- Finally, you will learn everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
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