Best Digital Marketing Books in 2020 to Level Up Your Marketing Strategy

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Here we gathered some of the best digital marketing books in 2020. Look them carefully and pick the perfect ones for you.
- Learn top to bottom growth hacking marketing.
- Find your growth hacking.
- How to become a growth hacker.
- Retention and optimization.
- How to solve problem in an exciting and compelling way and many more strategies.
- Learn map out your own sophisticated marketing plan and go from zero to marketing hero.
- How to get new customers, clients, or patients and how to make more profit from existing ones.
- Discover, why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
- This book includes a simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
- How to annihilate competitors and make yourself the only logical choice.
- How to get amazing results on a small budget using the secrets of direct response marketing.
- Charge high prices for your products and services and have customers actually thank you for it.
- How to build and grow a successful social media marketing strategy for your business.
- Why every business needs a social media marketing strategy.
- The key foundations for every successful social media marketing plan.
- Discover the most effective content to share on social media and how to make it.
- Hundreds of tips to grow your audience and succeed in all the biggest social networks: Facebook, Twitter, Instagram, Snapchat, Pinterest, Google+, YouTube, and LinkedIn.
- How to use to underpin and drive your social media marketing efforts.
- The new rules of marketing.
- How to examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering.
- How to apply it to your brand today.
- Learn how to stand out and create WOW moments.
- How to build a loyal and vocal customer base.
- Discover who will shape the future of customer choice.
- Online marketing ecosystem.
- Crafting marketing strategy.
- Find your market.
- Messaging and marketing materials.
- How to stick the landing (landing pages).
- Mobile marketing and many more.
The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Get Scrappy is the map you need to take your marketing from good to great.
What You Will Learn:
- How to build a strong brand.
- Find inspiration in unexpected places.
- Relevant and engaging content and promote it via Twitter, Facebook, and other channels.
- Integrate strategy and message across touch-points for a unified brand experience-both online and offline.
- Spark dialogue with your community of customers.
- Discover measure what matters.
- How to use today's unprecedented customer data tools to intelligently target your customers.
- Convert clicks into sales and service into retention.
- How to use marketing tools to grow your business.
- This book will explain the concepts of digital marketing and marketing strategy in a way that is easy to understand.
- Engage with your customers in the digital age.
- How to align digital marketers with a set of axiomatic, unchanging and foundational beliefs.
- Learn, apply and innovate.
- How to use a living plan.
- Appropriate tools effectively.
- Use human capital effectively.
- Everything from long and short-tail keywords, exact match, keyword research.
- Find keywords that have the most volume and least competition.
- Learn about the negative keyword.
- Broad and phrase match.
- Learn everything difficulty level SEO.
- You will learn how to launch a successful and prosperous career in internet marketing.
- Digital Passport offers a practical roadmap for whether you are joining the workforce or seeking a mid-career change.
- Students and recent graduates benefit from advice from the author's insight gained through decades of experience in the field.
- Mid-career professionals gain insight to help them transition from dying industries to the emerging field of digital marketing.
- You will discover why agency life is a great entry point into digital marketing.
- Learn the DMI framework.
- How to use a single realization as a starting point.
- How to build and implement more effective campaigns.
- This book includes deep consumer research.
- Improve your campaigns based on feedback and interactions.
- How to integrate digital activities across channels, including traditional marketing.
- How to get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.
- Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers.
- Compelling case studies and real-world examples.
- Includes information on new platforms including Facebook Live and Snapchat.
- This book shows both small and large organizations on how to best use Web-based communication.
- Finally, you will learn everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.