Best Email Marketing Books 2020 | Every Marketer Should Read

Best Email Marketing books 2019

Email marketing is the use of email to promote your business. It is one of the most popular marketing strategies used widely all over the world by marketers. 94% of internet users now use email. By using email marketing you can maintain good relationships with potential customers, gain their trust, make an effective list of the subscribers and buyers, keep current customers up to date with your various offers and campaigns and more. 

Here you will get some of the best Email Marketing Books of 2020. This list will give you cutting-edge ideas for your email marketing, all your other marketing, and even your business future.

Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
Author: Ryan Deiss,Russ Henneberry
Published at: 17/01/2017
ISBN: 1119235596

Digital Marketing For Dummies is a great book for beginners or a refresher for those that know the basics of marketing and need some new ideas. This is the handbook every business owner and digital marketer should have on their desk. This book is packed with highly actionable, up-to-date, and profitable action steps to use social media to grow your business.

This book features:

  • Individually tailored digital marketing campaign.
  • An effective lead magnet to convert visitors.
  • How to keep your audience invested in your brand, products, and services.
  • How to create a return path with frequent and strategic communication with your customers.

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
Author: Chad S. White
Published at: 02/06/2017

Email Marketing Rules is a well thought out book on the realities facing email marketing as a business practice and contributing marketing function. This Email Marketing book is a practical guide that should be required reading for anyone doing email marketing.

This book includes:

  • The right program goals by understanding “deep metrics” and properly interpreting the campaign.
  • High-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactive wisely.
  • Understanding the factors that cause inbox providers to block senders.
  • Craft relevant messaging with effective subject lines, savvy designs, and smart targeting.
  • How to automate your messaging.
  • Solid workflows that avoid errors and speed up production.

Future Marketing: Winning in the Prosumer Age
Author: Jon Wuebben
Published at: 24/01/2017
ISBN: 0692775064

Future Marketing is a provocative guide to the emerging synthesis of communications and innovation. It will make you rethink your entire marketing approach. This Email Marketing book is fast-paced, enjoyable read that paints a great picture of where we are today, and where we're going with respect to the relationships between consumers, product/service providers, and marketers.

This book offers:

  • A grounded and comprehensive view of the future of marketing.
  • Full of meaningful tips, advice, and insights from an array of experts (including himself) who know where content marketing is headed and the smartest way to get there.
  • Easy to understand and follow.

Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing
Author: Robert Glazer
Published at: 02/05/2017
ISBN: 1619615827

Performance Partnerships by Robert Glazer is a must-read, not only for those in affiliate marketing but for anyone who wants to understand the power of creating mutually beneficial relationships with your customers and clients. Even as technology improves and consumers become more sophisticated, Glazer shows how, in the end, it's the trust that develops through relationships that will create success.

This book delivers:

  • Amazing insight into the future of affiliate marketing.
  • Perfect primers for newcomers to the industry and with the depth to inform seasoned veterans. 
  • Who needs to cut through the clutter and understand how to leverage affiliate marketing to grow their business.
  • Masterful storytelling, with practical strategies and advice to help all of us make sense of this complex world.

Social Media Marketing All-in-One For Dummies (For Dummies (Business & Personal Finance))
Author: Jan Zimmerman,Deborah Ng
Published at: 01/05/2017
ISBN: 1119330394

This all-in-one guide gives you the scoop on marketing your business via the latest social media platforms because that's where your customers are. Learn specific tips and advertising options for Facebook, Twitter, LinkedIn, Pinterest, and Instagram. You'll also discover how to develop a strategy, utilize new engagement techniques, leverage data, combine online and offline marketing, and many more.

This book offers:

  • Tips for engaging your community and measuring your efforts.
  • Explanation of how to blend social media with your other online and offline marketing efforts.
  • How to leverage data to learn more about your community.
  • How to get the most from every minute and dollar you spend on marketing.

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Author: Marcus Sheridan
Published at: 29/12/2016

They Ask, You Answer shows you how much today's buyers have changed, and how you must evolve your sales and marketing if you want to reach them. If you're ready to become the most trusted voice within your industry and need a roadmap, then They Ask, You Answer can revolutionize your business.

This book will help how to:

  • Boost your company's web presence with methods that work.
  • Build a level of trust that generates customer evangelism.
  • Leverage your in-house resources to produce winning content.
  • Utilize tactics that work, regardless of industry or sector.

Master the Essentials of Email Marketing Analytics
Author: Himanshu Sharma
Published at: 15/02/2018
ISBN: 1367308704

Get a basic concept about email marketing, a good book for people who wanna get the basic knowledge about email marketing and advertisement. It has great info for every marketer. Himanshu always has a new approach to problem-solving.

This book includes:

  • The various KPIs and metrics used for measuring: email deliverability, subscriber engagement, email conversions and ROI.
  • The technology, used by mailbox service providers to make inbox placement decisions.
  • The various techniques to avoid spam filters and blacklists.
  • How to monitor and improve email deliverability and subscriber engagement.

Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
Author: Matthew Paulson
Published at: 10/09/2015
ISBN: 0990530019

Email Marketing Demystified is a great primer for anyone that doesn't understand the mechanics of the process of email marketing. It provides a step-by-step process that makes email marketing approachable and accessible to entrepreneurs at all levels. It also can help grow your business through the power of email marketing.

This book will help how to:

  • Build a massive mailing list using 15 different proven list building techniques.
  • Write compelling copy that engages your readers and drives them to take action.
  • Optimize every step of your email marketing funnel to skyrocket your sales.
  • Grow a highly-engaged and hungry fan-base that will devour your content.
  • Create six new revenue streams for your business using email marketing.
  • Keep your messages out of the spam folder by following our best practices.

Email Marketing Blueprint - The Ultimate Guide to Building an Email List Asset
Author: Steve Scott
Published at: 14/01/2014

Very well-written and organized book with lots of good examples and links to the actual products/ideas.

Everything you need to succeed in this field. You just need to get to work.

This book delivers:

  • Five Pillars of Successful List Building.
  • Three Long-Term Email Marketing Strategies.
  • 12 Types of Email Marketing Messages.
  • Six List-Building WordPress Tools.
  • How to Perfectly Blend Auto-responders with Broadcast Messages.
  • How ONE Page Can Build your Email List.
  • How to Create Compelling, "Click-Worthy" Subject Lines.
  • How to Time the Delivery of Email Messages.
  • Nine Crucial List-Building Guidelines.
  • How to Drive Traffic to an Email List.

EMAIL MARKETING STRATEGIES 2019: Proven Tactics For Building Your First 10,000 Email Subscribers In 1 Month, Writing Irresistible Copies That Increase Conversion Rates And Maximizing Profits By 300%
Author: Phillip Rusell,Daniel Morris
Published at: 22/12/2018
ISBN: 1792139861

Email marketing is the best effective and cheapest way for marketers. This book contains a lot of helpful tips and strategies on how to use email marketing to convert subscribers to customers. After reading this book, you'll find a lot of great tips to grow your business.

This book includes:

  • What Is Email Marketing?
  • Benefits Of Email Marketing.
  • How To Build An Email List.
  • Email Marketing Sales Funnel.
  • How To Write Irresistible Emails.
  • How To Write Irresistible Subject Lines.
  • Email Sequence That Works.
  • 10 Key Tips To Create A Landing Page That Highly Converts.

Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing
Author: Ian Brodie
Published at: 13/11/2013
ISBN: 0992763118

If you want to build a high-quality, high-converting Email List in an ethical and engaging way, this book is for you. Ian Brodie brings a wealth of knowledge and practical experience to the fore and shows how to get the job done with easy to follow systems, tools, and principles.

This book offers:

  • The Customer Insight Mapping technique for building a deep understanding of what your clients need and what will motivate them to buy from you.
  • Six surefire subject line models that will get your emails opened and read.
  • The "option formula" for getting the right people to subscribe to your emails.
  • How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.
  • The advanced techniques for turning email subscribers into paying clients.

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