Books That Will Make You Better at Product Marketing

Best Product Marketing books

Product marketing is the process of bringing a product to market promoting it, and selling it to a customer. Product Marketing is what connects the dots between the product and the market in both directions. Product marketing books allows you to learn and experience every aspects of product management and making best output from product that is going to the market and reach as much as customer you target.  Here you will find best product marketing books along with some product management.

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value
Author: King, Richard
Published at: 19/04/2022
ISBN: 154452661X

This book brings clarity to one of the most misunderstood roles in an organization. Amazing insights not just for PMMs, but also for anyone in an organization who wants to improve their relationship with product marketing.

Such a great strategic framework for getting heard in your organization. Goes beyond the normal tips by outlining key points with stories and examples.

Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Author: Lauchengco, Martina
Published at: 12/04/2022
ISBN: 1119703646

This book  breaks down every single aspect of product marketing into easy-to-understand concepts and ties in great examples from the world's top companies. Apart from chapters on how to build product marketing, there are also chapters on how to build your career whether you are new, or experienced. As someone who is interested in moving to the VP level, her advice on breaking the ceiling to the next level was practical and original.

This book helps to know better about product marketing. It also provides very useful tips and advice. When it comes to crafting a product go-to-market, I really love Martina Lauchengco's approach and canvas example she comes up with : " A product go-to-market is like a puzzle. A product go-to-market canvas is like giving everyone the picture of what that puzzle should look like before anyone starts building it".

Breaking into Product Marketing: A Guide for the Product Marketing Interview
Author: Turayhi, Yasmeen
Published at: 26/05/2022

Product Marketing is in high demand but knowing how to navigate your career and leveling it up has always been ambiguous. As she has done with the product marketing category, Turayhi demystifies this in a way that you can implement and take action on. 

This is one of the best product marketing books. Breaking into Product Marketing: a guide for the product marketing interview is an interview guide for anyone involved in the product marketing world, whether as a hiring manager, a product manager, someone in product marketing leadership, a marketing lead, or an aspiring product marketer.

The Launch: A Product Marketer's Guide: 50 key questions & lessons for a successful launch
Author: Turayhi, Yasmeen
Published at: 23/08/2021
ISBN: B09DF8963Q

The marketing landscape has changed in the last few years it is no longer okay to build a product and then throw it over to some marketing team to figure how to sell it. Marketing needs to be embedded in product or service development. This book helps everyone (note: everyone) to see their role in enabling marketing teams to do a successful launch. For example: Did you have discussions about metrics that will be used to track product launch. If you are having that discussion at the time of launch or post-launch it is already late. It is an easy read, no-nonsense book that will help you think clearly about what is important for a successful launch.

Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
Author: Sekaran, Srini
Published at: 19/07/2020

Product marketing and development is critical to organizations in the digital world. Understanding the approaches, steps and techniques related to product marketing is critical to deliver a successful product. This product marketing  book provides a detailed, direct and no-nonsense approach that people who are new to product need. This book is a great read for people wanting to know what it really takes to build and market a customer-centric product.

Product Marketing Debunked: The Essential Go-To-Market Guide
Author: Turayhi, Yasmeen
Published at: 30/08/2018
ISBN: 1718968124

It's hard to find good marketing books these days as many are full of fluff and limited on actionable insights. PMD is also one of the best product marketing books which somehow delivers a wealth of value in only 120 pages! Ill be ordering copies for my team and encourage every marketer to own this book. The step-by-step approach along with fantastic marketing templates will help bring order to what is usually a chaotic process when taking a product to market. Skip the marketing books with meaningless anecdotes and get down to business with PMD!

Product-Led Growth: How to Build a Product That Sells Itself
Author: Wes, Bush
Published at: 01/05/2019
ISBN: 1777119316

Who's the most likely candidate to pay for your product? Someone who's already using it. That's the driver behind Product Led Growth (PLG) strategies. The idea is that instead of (or in addition to) filling your sales pipe with leads pulled in from traditional in-bound and out-bound sales and marketing efforts and then progressively qualifying them as they work through your funnel, you use your product to qualify leads to a much higher level. Users already getting value from your product make the best leads.

PLG isn't without its risks though. What if your free offering doesn't provide enough value users don't get it? What if it provides so much value they don't need to pay to for the additional seats or features? This books helps a product manager like myself think through the different kinds of PLG approaches, understanding the risks and benefits of each approach. I enjoyed the book so much I shared it with the rest of our management team. It's spurred some great discussions and helped us all get on the same page about our approach. Highly recommended for any Software as a Service company that feels like they're hitting the limits of the traditional sales model.

1-Page Marketing Plan
Author: Dib, Allan
Published at: 05/05/2018
ISBN: 1989025013

In this groundbreaking new book you’ll discover:

• How to get new customers, clients or patients and how to make more profit from existing ones.

• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.

• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.

• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.

• How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing.

• How to charge high prices for your products and services and have customers actually thank you for it.

The Marketing Interview: 50 Answers to the Toughest Questions
Author: Lin, Lewis C.
Published at: 10/05/2018
ISBN: 0998120456

Great read for beginners in marketing! The fundamental concepts of marketing are clearly illustrated in graphical displays and there are tons of examples that are applicable to real life. I especially appreciated the viewpoints from both the interviewer and the interviewee in practice questions that helps me read between the lines. The concepts vary in levels of difficulty but all are thoroughly explained. This is definitely not a book to be memorized to master marketing interviews but rather understood and reflected. 

The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide
Author: Geracie, Greg
Published at: 15/08/2013
ISBN: 0984518509

Product Management is one of the critical roles in any company and all companies would benefit from being Product Management led. The ProdBOK is an impressive work encompassing the field of product management and representing the work of approximately 60 thought leading professionals. The book is composed of three areas - key terms and concepts, product management lifecycle processes (inputs and outputs), and the essential tools that every product manager needs to know to be highly successful. The book is product management's version of the PMBOK Guide (in the project management profession) and a must have book that should sit on the desk of every product management professional. 

Product Management For Dummies
Author: Lawley, Brian
Published at: 24/01/2017
ISBN: 1119264022

This is a great book for both beginner product managers and more advanced. Some of the information tends to be redundant, but the simplicity of the read over looks this one criticism. It explains everything in detail, including aspects of project management that do not necessarily relate to the description of product management. It does this, so that you will understand your role as a product manager and how your role impacts others in the full project lifecycle. 

Product Management's Sacred Seven: The Skills Required to Crush Product Manager Interviews and be a World-Class PM (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)
Author: Detroja, Parth
Published at: 06/08/2020
ISBN: 0578740583

The reason for this is simple: this book is a comprehensive guide and deep-dive into what constitutes sound Product Management in today's blazing-fast technology business. The paradox is that if you're serious about managing a product today, you have to find the time to read this book. Ignore it at your own risk. Enormous kudos for the authors to have come up with literally a "bible" of Product Management.

Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)
Author: Mehta, Neel
Published at: 20/09/2017
ISBN: 1976182190

The book covers a wide array of topics used in everyday technology. It can sometimes seem very high level . However, the book was great to understand some new technologies, but also how businesses like Amazon or Uber are disrupting the market place. Must read for business, product and tech enthusiasts, especially if you’re early in your career. This book provides a great insight into some of the finer nuances of how modern businesses leverage technology to build products and how it closely ties with the business strategy and vision.

Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Author: Cagan, Marty
Published at: 04/12/2017
ISBN: 1119387507

 It's a must read for any CEO, and Product Manager, and really your entire C-level team MUST read it. Whilst a significant amount of the book is focused on the importance of solving customer problems - outcomes over outputs, which is the theme of a lot of product books around, there are 67 chapters covering:

  • The different growth stages of tech companies, lessons and some really good success stories from Product Managers of Google, Adobe, BBC, Microsoft, Netflix and Apple
  • The challenges and the reality of being a Product Manager
  • The different roles of the Product/Agile team, supporting roles and additional leadership roles needed as you scale
  • Tones of advice about product vision strategy and KPIs
  • Huge amounts of discovery and transformation techniques
  • Stakeholder management

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