Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning book review
Artificial Intelligence (AI) is an area of computer science demonstrated by machines that work and react like a human. Ai research involves any device that perceives its environment and takes actions that maximize its chance of successfully achieving its goals.
Computers with artificial intelligence do the following
- Speech recognition
- Problem-solving and much more
Data-Driven Marketing with Artificial Intelligence covers the
most fascinating aspect of AI and Business. Magnus Unemyr describes how
AI can and will impact marketing in an exciting book. In to days world,
Artificial intelligence is set to change everything we know about
marketing and how we interact with customers. In this circumstances,
Business leaders need to pay attention, or they risk being left behind.
Artificial intelligence will drive a massive shift in business models.
So this is the definitive guide to understanding and using AI in
marketing and will profoundly change how businesses and customers
This book offers you
- Pragmatic insights into the marketing AI wave
- Serves as a scout or a primer for marketers looking to expand their knowledge base on AI
will help business owners who want to use AI tech, to get the gist of
what type of solutions exist already out there but also what will exist
out there in near and far future
What you will learn
- How we interact with customers
disruption that artificial intelligence and other emerging technologies
will have on marketing, sales, and the industries that surround them
- How businesses and customers communicate
- The latest AI-based software tools and what they can do for marketers today
- how artificial intelligence will lead us into the world of tomorrow
- how AI will continue to affect online marketing and details of how to implement these new tools into your business.
- Using big data, predictive analytics, and machine learning in marketing
- How to develop and implement your own custom AI software
- The risks AI hold for your job or business
- How new technologies, beyond AI, will disrupt marketing even further
- The legal and ethical aspects of using artificial intelligence systems
It is a must-read for
- Anyone that needs to keep up with how technology will change marketing forever.
- Those who want to know how to use AI in a businesses marketing efforts
- Beginners as well as experts
- Corporate and marketing leaders
- Anyone seeking to understand how artificial intelligence will lead us into the world of tomorrow.
By reading this informative book you will get an overview of how AI will continue to affect online marketing, and details of how to implement these new tools into your business. You will learn how traditional marketing strategies are being replaced by autonomous, data-driven, and self-optimizing systems capable of providing more relevance to each customer, improving loyalty, and ultimately increasing the bottom line. This is the best book for you if you want to jump into the world of artificial intelligence.